How Non To Write A Headline
Wednesday, November 10, 2021
Headline writing is an fine art too difficult to produce well. Some headline writers, though, autumn into the trap of simply reading the lede too and therefore presenting us alongside a misleading tag to the story. Reporters commonly involve keep no enjoin over the headline that is assigned to their stories.
You estimate inwards this case.
The headline inwards this good written too informative Aaron Gregg Washington Post story is:
Companies race to conform health-care benefits equally Affordable Care Act takes hold
The lede is:
Large businesses aspect to pay betwixt iv too five pct to a greater extent than for health-care benefits for their employees inwards 2015 later making adjustments to their plans, according to employer surveys conducted this summer.
Why?
Few employers project design to halt providing benefits alongside the advent of federal wellness insurance mandates, equally to a greater extent than or less ane time feared, but a tertiary enjoin they are considering cutting or reducing subsidies for employee household unit of measurement members, too the information advise that employees are paying to a greater extent than each twelvemonth inwards out-of-pocket wellness assist expenses.
Bracing themselves for an excise revenue enhancement on high-cost plans coming inwards 2018 nether the Affordable Care Act, 81 pct of employers surveyed yesteryear Towers Watson said they project design to moderately or significantly alter health-care benefits to cut back their costs.
But wait. Further into the storey nosotros learn:
Others encounter these changes equally less of a lawsuit of the Affordable Care Act too to a greater extent than a reply to the steadily increasing costs of wellness care. The expected increase of iv to five pct from 2014 to 2015 is no greater than inwards previous years, but the continued line per unit of measurement area on businesses has forced a moving ridge of cost-sharing innovation, giving employees what the manufacture calls to a greater extent than “consumer-directed” choices to brand betwixt the character of assist too the cost.
“I intend this inwards many ways has real trivial to produce alongside the Affordable Care Act,” said Gail Wilensky, a senior beau at Project Hope, a health-care advocacy too services group. “It started 10 to 12 years ago, too is beingness used yesteryear employers to endeavour to acquire their employees to react inwards what they encounter equally a to a greater extent than responsible way.”
So what should the headline say? Maybe this?
Companies experience line per unit of measurement area to conform health-care benefits
You estimate inwards this case.
The headline inwards this good written too informative Aaron Gregg Washington Post story is:
Companies race to conform health-care benefits equally Affordable Care Act takes hold
The lede is:
Large businesses aspect to pay betwixt iv too five pct to a greater extent than for health-care benefits for their employees inwards 2015 later making adjustments to their plans, according to employer surveys conducted this summer.
Why?
Few employers project design to halt providing benefits alongside the advent of federal wellness insurance mandates, equally to a greater extent than or less ane time feared, but a tertiary enjoin they are considering cutting or reducing subsidies for employee household unit of measurement members, too the information advise that employees are paying to a greater extent than each twelvemonth inwards out-of-pocket wellness assist expenses.
Bracing themselves for an excise revenue enhancement on high-cost plans coming inwards 2018 nether the Affordable Care Act, 81 pct of employers surveyed yesteryear Towers Watson said they project design to moderately or significantly alter health-care benefits to cut back their costs.
But wait. Further into the storey nosotros learn:
Others encounter these changes equally less of a lawsuit of the Affordable Care Act too to a greater extent than a reply to the steadily increasing costs of wellness care. The expected increase of iv to five pct from 2014 to 2015 is no greater than inwards previous years, but the continued line per unit of measurement area on businesses has forced a moving ridge of cost-sharing innovation, giving employees what the manufacture calls to a greater extent than “consumer-directed” choices to brand betwixt the character of assist too the cost.
“I intend this inwards many ways has real trivial to produce alongside the Affordable Care Act,” said Gail Wilensky, a senior beau at Project Hope, a health-care advocacy too services group. “It started 10 to 12 years ago, too is beingness used yesteryear employers to endeavour to acquire their employees to react inwards what they encounter equally a to a greater extent than responsible way.”
So what should the headline say? Maybe this?
Companies experience line per unit of measurement area to conform health-care benefits