Callahan Tells Most Stories
Monday, September 8, 2003
Shawn Callahan's about-to-be released majority Putting Stories to Work: Mastering Business Storytelling, is a must-have for your actual or digital library. It is available directly on pre-order as well as volition live on on the "bookshelves" on March 20.
Shawn is the founder of Anecdote, the world’s largest occupation concern storytelling company. His majority is engaging as well as wise, as well as yes, replete alongside useful stories. His suggest is concise as well as helpful, and--unsurprisingly--he has a means alongside words! Let me render some excerpts. First, this teaser:
Natural equally it is for us to tell stories, equally before long equally nosotros larn into a meeting, start a presentation or outset a formal conversation alongside a colleague, all our stories disappear. We convey forth our most authoritative phonation as well as opine away, proverb things like: ‘There are 3 fundamental points here...’ as well as ‘I holler back that...’ as well as ‘It’s my persuasion that...’ But equally we’ve seen, the occupation alongside this approach is that it’s generally forgettable. You request to inject some storytelling into occupation concern proceedings to larn the correct repose of declaration as well as narrative. And to produce this effectively equally a leader, you lot request to concentrate on what I telephone phone small-scale stories.
Big ‘S’ storytellers apply plot structure, graphic symbol development, beats, scene pattern as well as myriad other storytelling principles as well as practices—they’ve likely read Robert McKee’s fabulous majority Story: Substance, Structure, Style, as well as the Principles of Screenwriting. At the other terminate of the spectrum is petty ‘s’ storytelling, where nosotros uncovering the stories nosotros tell on a daily reason inwards conversations: anecdotes concerning real-life experiences.
We tin sure ameliorate our storytelling past times applying some of the techniques used past times the best screenwriters, playwrights as well as novelists. But beyond a sure point, your storytelling volition driblet into the Uncanny Valley, at the bottom of which your efforts volition seem artificial, forced as well as unappealing. And that’s fatal for occupation concern communications.
And some basic rules:
It’s been proven that the existent efficacy of storytelling lies inwards 3 standout features of stories that tin assistance us produce our jobs equally occupation concern leaders:
They're memorable—There’s no indicate inwards proverb something if it’s forgettable.
They convey emotion—People are inspired to human activity when they experience emotion.
They’re meaningful— In the complex surroundings of work, people request to live on able to brand feel of what’s going on as well as how they jibe in.
I could larn on alongside more, only you lot tin download a costless sample here. Reading this majority i time volition live on good worth your time. And, hence you lot volition come upward dorsum to it many times over the years.
It’s been proven that the existent efficacy of storytelling lies inwards 3 standout features of stories that tin assistance us produce our jobs equally occupation concern leaders:
They're memorable—There’s no indicate inwards proverb something if it’s forgettable.
They convey emotion—People are inspired to human activity when they experience emotion.
They’re meaningful— In the complex surroundings of work, people request to live on able to brand feel of what’s going on as well as how they jibe in.
I could larn on alongside more, only you lot tin download a costless sample here. Reading this majority i time volition live on good worth your time. And, hence you lot volition come upward dorsum to it many times over the years.