Nowiknowmemorial. Produce You Lot Really?
Wednesday, October 20, 2010
Passing through Jacksonville Airport, nosotros saw the promotion inwards a higher house for a local hospital. I gauge I should last used to ads that propose that robotic surgical procedure has "quicker recoveries," but this advertizement made me wonder what other assertions this infirmary mightiness make. What I flora is all besides typical of the generic, meaningless, as well as unsupported advertisements hawked past times marketing firms as well as favored past times infirmary PR departments, CEOs, as well as Boards of Trustees.
I went to the website to review other aspects of the "NowIknowmemorial" campaign. Here are the other 3 images presented.
What does "some of the shortest" mean? Compared to what? Over what fourth dimension period? I searched the website as well as couldn't observe those answers.
Of course, OB hospitalists are a valuable service offering, but does it thing that Memorial was the first, if others at i time bring this service? Obstetrics contest is apprently rife inwards Jacksonville. This article notes:
Maternity help is a major marketing tool for hospitals. A prissy facility as well as positive nativity sense tin hateful that the mother, who overwhelmingly makes the wellness help decisions for the family, volition provide for pediatric as well as other care.
And, the ultimate meaningless metric. But let's tell the US News ranking has some validity. Is this infirmary inwards the Honor Roll of Best Hospitals, i of simply 17 out of over 5000 nationwide. No. So it's i of the hundreds of so-called "best hospitals."
Here's the actual page from the rankings. First, let's run into how many services were ranked past times United States of America of America News. Well, none:
Now, let's run into how the infirmary compares to its peers alongside regard to patient satisfaction:
Oh dear, below both the province as well as national average alongside regard to likelihood to recommend, as well as inwards a higher house average alongside regard to unlikelihood to recommend.
Look, I don't hateful to selection on this hospital. Its create is emblematic of as well as therefore many others existence run simply about the country. I recall it's reasonable to ask: Does whatsoever of this sort of advertising contribute to the populace good?